Undergraduate Certificates
The Impact of Building a Digital Marketing Strategy.
BS Marketing
The Impact of Building a Digital Marketing Strategy.
This certificate offers a comprehensive examination of the impact of employing digital marketing strategies. It covers targeting specific audiences, driving business growth, and achieving key business objectives. Prepare individuals for roles in Digital Marketing Specialist, Content Marketing Manager, SEO/SEM Specialist, Email Marketing Manager, Marketing Analyst, Social Media Manager
CAREERS
These digital badges provide a powerful way to highlight your skills, leadership, and accomplishments while strengthening your professional portfolio.
COURSES
MKT 300 Principles of Marketing (3cr)
This course focuses on understanding the importance of marketing in the success of any business endeavor. Topics include the marketing process, buyer behavior, market segmentation, product, pricing, promotion, and distribution decisions.
MKT 376 Small Enterprise Marketing (3cr)
This course examines specific marketing needs of small enterprises, including the development of strategic marketing plans within limited budgets, segmentation strategies, and developing promotional activities for targeted markets
MKT 379: Promotional Strategy (3cr)
This course introduces students to promotional strategies for various products and services in business and nonprofit settings. Strategy development encompasses personal selling, advertising, public relations, and sales promotion activities essential for reaching target market segments.
MKT 474: Global Marketing (3 credits)
. This course focuses on the global business environment, including identifying, analyzing, and entering overseas markets. The cultural, economic, and legal influences on the development of international and global markets are examined. An integrated strategic approach is employed. All marketing activities of an organization — from procurement to R&D to advertising — are planned to maximize the value derived from resources globally.
MKT 478 Database Marketing (3cr)
This course emphasizes the development of marketing programs utilizing computerized information systems that monitor and record customers' activities. It also includes customizing individual marketing communications using database information and social media. The airline, banking, and grocery industries are studied for their use of database marketing.
MKT 490 Special Topics Digital Marketing (3cr)
This course investigates the topic of Digital Marketing in the marketing field.
This course focuses on understanding the importance of marketing in the success of any business endeavor. Topics include the marketing process, buyer behavior, market segmentation, product, pricing, promotion, and distribution decisions.
MKT 376 Small Enterprise Marketing (3cr)
This course examines specific marketing needs of small enterprises, including the development of strategic marketing plans within limited budgets, segmentation strategies, and developing promotional activities for targeted markets
MKT 379: Promotional Strategy (3cr)
This course introduces students to promotional strategies for various products and services in business and nonprofit settings. Strategy development encompasses personal selling, advertising, public relations, and sales promotion activities essential for reaching target market segments.
MKT 474: Global Marketing (3 credits)
. This course focuses on the global business environment, including identifying, analyzing, and entering overseas markets. The cultural, economic, and legal influences on the development of international and global markets are examined. An integrated strategic approach is employed. All marketing activities of an organization — from procurement to R&D to advertising — are planned to maximize the value derived from resources globally.
MKT 478 Database Marketing (3cr)
This course emphasizes the development of marketing programs utilizing computerized information systems that monitor and record customers' activities. It also includes customizing individual marketing communications using database information and social media. The airline, banking, and grocery industries are studied for their use of database marketing.
MKT 490 Special Topics Digital Marketing (3cr)
This course investigates the topic of Digital Marketing in the marketing field.